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A Little History

Posted on June 15, 2015 by Amanda Brown | 2 comments

Hello friends,

As we’ve set out on this great adventure to celebrate beauty in women and beauty in the world, we’ve had many people ask how this all came to be, and so I want to share with you a bit of the personal story that has led us here, to our opening day.

As a young woman, when asked what I was going to be when I “grew up,” I would say, “in another life I would be a fashion designer… but I don’t know how to sew.” Of course, I could have learned to sew; the truth was- I didn’t think I was good enough. As much as I loved art, I wasn’t “artsy enough,” as much as I loved styling, I wasn’t “stylish enough.” I was more of a thrift-shop, vintage girl than a name-brand fashionista so I assumed I wouldn’t fit in, in the world of fashion.

Instead, I set off down a career path in the helping professions. I began by exuberantly and exhaustively working with youth on a mission to save the world, or at the very least, to change a system or two. And while I had some wonderful moments and met some incredible people, I quickly found myself depressed and burned out. But these experiences taught me a few invaluable things:

1) No single individual is going to “save” the world, but each one of us can shape it.

2) Women and girls from all walks of life need to be reminded frequently that they are beautiful.


3) On a more personal note, I was reminded that I was created with gifts, interests and talents, ones that bring joy to my life. And perhaps, I am being called to live in that joy.

So I began to revisit those things that put a spark in my eye and a spring in my step. Like those moments with a paintbrush in my hand, or the smile on a friend when I find her the perfect dress, or the delight on my face when I see prints paired just right. I feel alive when surrounded by art. And although I firmly believe women do not need the “right clothes” to be beautiful, I love finding the perfect combination that lights up their eyes as they look in the mirror and recognize that they.are.beautiful. And so with the encouragement of those closest to me, those who silenced the “not good enough voices,” Sweet Lupine was born.

It is my hope that Sweet Lupine becomes a space where we can recognize, celebrate and share the beauty around us, as we come together to make the world a more beautiful place.

It is my hope that the shop provides beautiful clothing and accessories at a reasonable price point. It is my vision for this shop to support independent artisans and handcrafted goods- we want to celebrate the beautiful creativity of artists from around the block and from around the world. It is our commitment to provide ethically-made products so that you can know you are supporting the livelihood of those who made your clothes.

And it is my hope that this blog will be a space to celebrate and share all things beautiful. As we highlight beautiful places, beautiful people, beautiful ideas and beautiful things, we hope you too will find yourself inspired to find joy in the beauty that surrounds us all. And as we do so, we remember that we are beautiful. That we are enough. Because here at Sweet Lupine, we believe that kindness makes the most beautiful people, and that a smile is always your best accessory.

We believe that kind, confident, beautiful women shape the world. And we’d love to dress them as they do. Welcome to Sweet Lupine, we hope you’ll join us in our commitment to ethical fashion and to celebrating the beautiful.

With love,



Me, in Portland, Maine, one of my favorite beautiful places 

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  • Christine Berberich

    Kelli and Amanda, Congratulations on the launch! Love the pieces. How exciting! Will pass along for sure.

  • Sheri Ulrich

    Amanda & Kelli, Love-love-love your website! Great looking comfortable clothes, beautiful jewelry and all at affordable prices. Congratulations for the successful launch!!


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